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Steve Martin: Social Media King

How the legendary funny man maintains a devoted social media following

By

Steve Martin: Social Media King

Martin asks for help locating his hat.

©facebook.com/SteveMartinOffical

Hollywood icon Steve Martin seems to be good at everything, so it's no surprise that he has established a large and devoted following on social media outlets like Facebook and Twitter. The multi-talented actor, comedian, author, playwright, producer, musician, and composer has been making us laugh since the late 1960s, when he started writing for The Smothers Brothers Comedy Hour. He has entertained us on television and on film, has written books, played music, written plays--you name it, he has accomplished it. Now you can read his hilarious daily status updates and tweets as well.

Martin joins a growing legion of comedians who have tapped into the secret of staying relevant and growing a devoted fan base by utilizing social networks. Like fellow celebrities Louis C.K., Jim Gaffigan, and George Takai, Martin connects with his fans on a personal level, talking to them, listening to them, and sharing his life with them. The payoff is that fans feel like they know him, which means they like him and support him as one of their own, thereby eliminating the invisible wall that falls between fans and celebrities.

Why We "Like" His Facebook Page

On Martin's Facebook page, he treats fans to almost-daily updates about what he's up to, including lots of photos that he uploads himself, from his mobile phone. He routinely posts polls and interacts with his fans one on one, so "liking" his page feels like you've added a Facebook friend; a very funny Facebook friend who also happens to be famous. He adds pictures of himself hanging out with his equally-famous friends, along with captions crafted with his typical wry, observational, and sometimes self-deprecating wit. He shares photos from his youth, so in time, you start to feel like you know him, and you definitely can't help but like him.

Twit Wit

Martin is also active on Twitter, where he shares even more photos from his life. Twitter's 140 character limit suits his twit-quip one-liners just fine, and just like on Facebook, he interacts with his 3 million+ followers so often that you almost forget that he is a VIP in the world of pop culture and humor.

A Book of Tweets

Martin's Twitter page is so successful and well-liked that he turned his tweets into a book. The Ten, Make That Nine, Habits of Very Organized People. Make That Ten.: The Tweets of Steve Martin (Grand Central Pub, 2012), is a collection of Martin's tweets, along with many of his fan's responses to them. All proceeds from the book will be donated to charity.

Staying Relevant

Since Martin has had such a long and lucrative career, one might expect him to have retired from the public eye by now. He is in his late sixties, not that you could tell from looking at him (seriously, the man doesn't seem to age, ever!). However, his use of social media and his commitment to staying in the public eye has introduced him to a whole new generation of humor fans. Thanks to his web-savvy style and timeless humor, his brand of comedy appeals to everyone from teenagers to grandparents.

Check Out Examples

If this article and a quick glance at Martin's pages hasn't convinced you to check him out, take a look at this collection of Martin-isms and pictures that was assembled by pop culture buzz-watchers BuzzFeed.

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