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November 30, 2000

Insanity Claus: Santa Goes Nuts
by Mike Durrett

Santa the Spokesman
Way back in 1931, word has it, the Coca-Cola Company, through its holiday advertising campaign, morphed the American people's concept of Mr. Claus into the familiar, chubby, red-suited icon we've come to know and love today.

But, what if Coke hadn't succeeded? What if McDonald's, Microsoft, Shell Oil, Phillip Morris, General Motors or Nike altered St. Nick's image first?

TheWax.com presents a series of Santa fashion make overs.

You can download Shockwave here, if you need it.

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