On Humor, About Humor: Writer Mike Reiss
"Reiss said years of writing comedy have shown him that jokes that do not necessarily appear funny sometimes receive the largest laughs. He pointed to The Tonight Show¯ where he wrote a joke for Johnny Carson about Joan Rivers and McDonald's Chicken McNuggets.Related: Queer Duck"Reiss said that to his surprise, the joke received one of the longest laughs in Tonight Show history. Reiss attributed the joke to a willingness to experiment and make mistakes. According to Reiss, sometimes even professional comedians don't get laughs.
"'Try everything,'¯ he said."

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